International Field Trips - the Tourism and Entertainment Management Field Trip to The Gambia, West Africa

Since 2008 students from the Tourism & Entertainment Management Subject Group at Leeds Metropolitan University have been offered the opportunity to spend seven nights in The Gambia, West Africa on an educational field visit. The purpose of the field visit is to investigate how tourism and entertainment can contribute to economic and social development in one of the poorest countries in the world. The field trip is extra-curricular and as such is an optional experience for the students. While the study experience is not assessed, it is hoped that the students will use the learning they gain from their time in The Gambia in the assignments and projects on their course. To date three field trips have been organised and each year the number of students selecting this study abroad opportunity has increased. Thirty-two students (6% of our total student population in Tourism and Entertainment Management) joined the field trip in February 2010, with the majority of students being from our BA (Hons) International Tourism Management degree (primarily at Level 4) and the second largest cohort being from BA (Hons) Entertainment Management (Level 6). The students fund the cost of the field trip themselves

The Development of Measurement Scale for Entertainment Tourism Experience: A Case Study in Macau

Tourism and entertainment industry is an important component in the world’s service sector. Entertainment tourism is receiving more attention, not only from practitioners, but also from academics. This study develops a scale to measure entertainment tourism experience in Macau from the consumers’ perspective. Entertainment tourism in this study is operationalized by Learning, Enjoyment, Escape, Refreshment, Novelty, Involvement, and Local culture. After examining the reliability of the measurement scale, this study applies factor analysis and multidimensional scaling to establish survey instrument. The reliability and validity of the scale are confirmed through the first and the second order confirmatory factor analysis. This study provides theoretical and practical implications and recommendations to entertainment stakeholders, including entertainment suppliers and government, to promote entertainment tourism practices in Macau

Shopping as a selling strategy for tourism: combination of marketing mix tools

The use of time for entertainment has increased participation both at home and outside and, in our days, we look at the proliferation of a wide range of activities that are included in the leisure economy: tourism, catering, shopping, sports, entertainment... In this sense, a lot of studies agree that the activities related to leisure time of individuals with strong potential for growth as amusement parks, restaurants, tour operators... and, above all, new retail formats that are configured as great business opportunities. Consequently, the main objective of this text is to relate some of the main activities that are encompassed in the new economy of leisure. And as a specific example to analyze the complementarity between trade and tourism in a particular case: Shopping in Seville. Firstly, there exists a theoretical review of the phenomenon of leisure within the needs of individuals and further expenditure is oriented towards this set of activities. Then a classification of the activities offered for the entertainment of individuals paying particular attention to the main Spanish companies involved in some of these sectors and, secondly, the role of shopping as one of the leading suppliers of trade and leisure. Finally, exercise has articulated a dual approach to complementarity between the commercial and tourist activities, first of all, we performed a quantification of non resident consumption by commercial areas, and afterwards, it has developed a classification of regions in terms of its commercial and tourism potential through a cluster analysis

OPTIMIZING THE TOURISM SECTOR IN SANGGAU TO INCREASE ITS LOCAL REVENUE

Regional autonomy has given authority to local regions and districts to be more independent in managing and organizing local government, including the use of resource that could potentially create economic growth from the tourism sector. Utilization of the tourism sector became one of the efforts to increase local revenue (PAD) for financing regional development. Effective management of the tourism sector that can stimulate regional economic growth in the form of revenue expenditure of tourists visiting the area by incrising retribution from the area. It can also boost earnings in other sectors such as incomes from hotel tax, restaurant tax and entertainment tax. This research aimed to estimate the magnitude of the potential annual incomes of Sanggau from the tourism sector. The research also examined the effect of budget realization of tourism to the number of visitor attractions, the hotel tax revenue, restaurants tax revenues and the entertainment taxes revenues. Then the influence of the number of visitor attractions to acceptance of retribution, the influence of the number of visitor attractions of the hotel tax revenue, the effect of the number of visitor attractions to restaurants tax revenues, and the influence of the number of visitors to incomes from entertainment taxes in Sanggau. Based on the results of the research it can be concluded that if the twenty one attractions that have been classified have 156,399 visitors, Sanggau government could receive additional retribution of at least Rp. 781,995,000, - and maximum of Rp. 1,563,990,000, -. The findings also showed that the realization of budget from tourism significantly influenced the number of visitors, hotel and restaurants taxes, but did not significantly affect the revenues from entertainment taxes. The number of visitors then significantly affected the acceptance of tourism retribution. However, the number of tourism visitors did not significantly affect the revenues from hotel, restaurants and entertainment taxes in Sanggau. Keywords : The tourism sector, tourism budget, tourism visitor, tourism retribution, hotel tax, restaurant tax, entertainment tax, district revenue

Tourism Trends Among Generation Y in Poland

On the basis of empirical studies and available sources, the author presents tourism as undertaken by young Poles from Generation Y, with reference to demographic, and above all generational changes. She focuses on presenting tourism preferences and typical behaviour. The analysis shows that their behaviour is similar to those observed by Generation Y globally. The similarities are also visible in tourism - new, post-modernist trends, such as gap year and internet couch surfing portals, as forms of independent travel organization, are becoming more and more popular. On the other hand, the consumptionist habits of Generation Y (preferences for comfort and entertainment), as well as an orientation towards family and friends, frequently travelling companions, can also be observe

Play the cards, roll the dice – the integration of casinos within Asian tourism destination development strategy

New Asian casino destinations continue to emerge and expand their gambling options. The historical rhetoric of being a panacea to economic and tourism woes continues to dominant decades later. Yet the excessive regulatory environments and taxation regimes by authorities on the casino industry are unlike those applied to other destination tourism products. Once the domain of the United States in the 1990s with entertainment capitals such as Las Vegas and Atlantic City, the proliferation of legalised casino gaming is now accentuated in Asia in destinations such as Macao, Korea, Singapore and the Philippines. As a tourism product, this article highlights that the arguments for and against casinos are narrowly embedded in social and economic influences, with a limited emphasis on a broader holistic approach on the implications on overall tourism management and development. Observations to date suggest greater prominence and participation by Asia’s NTOs (National Tourism Offices) and DMOs (Destination Management Companies) are needed on the future of the casino’s role within the tourism system and destination master plan and vision

JANGER KEDATON DENPASAR BERKELANJUTAN DALAM PERUBAHAN

The JangerI Kedaton dance is estimated to have been existing since around 1906, which, in its early stage was originally performed by only male dancers. In its later development, it was then performed not only male but by female dancers as well. Its male dancers have been called Kecak, and the female ones have been called Janger. The changes that occur in this Janger Kedaton dance has been influenced by tourism; its entertainment function for the community has been developed into entertainment for tourism. Another change was the site/venue of its performance which was formerly performed at the house of I Gusti Ketut Raweg, and later it was moved to the area of Luhuran Bingin temple of Banjar Kedaton, as a result of agreement among the temple authority (pemangku family), the I Gusti Ketut Raweg as the founder of the dance group, and the community members of Banjar Kedaton as the supporting party. Ever-since it has become a ritual accompaniment of the temple at every temple festival (odalan)

Film-induced tourism in the UK: the role of British Film Institute on promoting the image of the country

Film-induced tourism-also referred to as Film Tourism- is a recent growing phenomenon whose main purpose is to explore the potential tourist’s motivations when planning their upcoming visit to a destination. Furthermore, this phenomenon gives power to the future filming locations in terms of creating new film heritage museums, film tours, developing new destination marketing and so on. Thus, we will study the brand new type of tourist: ‘Core Screen Tourist’. Core screen tourists are those who would not travel to a destination where a film has been shot unless they have seen it on screen previously. Films provide a powerful way to shape people's perceptions of the place, creating new and strengthening old ones. Gaining the power to increase international tourism and the entertainment industry, the development of the film is seen as a growing phenomenon, which must be taken into account for each tourism promotion strategy.Universidad de Sevilla. Grado en Turism

Opportunities and costs of tourism for a new Humanism

Abstract The first part of this paper describes the flow of tourism on a national and international scale, emphasizing the role that entertainment tourism and theme parks play globally. Following these preliminary remarks, the second part of the paper presents the positive and negative economic effects of leisure tourism opportunities at the European and regional level. The third part of the paper analyses the environmental aspects of tourism and entertainment tourism. It shows that sustainable tourism development can be an essential condition for the protection of natural and cultural resources. Finally, the fourth part summarizes some of the most important social issues arising from tourism activities, among them the conflict between residents and tourists on the exploitation of resources and the demonstration effect deriving from the consumption of resources. To avoid this spoliation and destruction of the destination (land and local community), the paper suggests a new Humanism based on Catholicism as a way to realize a sustainability utopia